In this episode of the GovComms Podcast, host David Pembroke interviews Bob Jensen, a leading expert in crisis communication with over four decades of experience in emergency and disaster risk management. The episode dives into Jensen's extensive career, including his roles in the US Air Force, the State Department, and FEMA, as well as his work with international organizations like the World Bank. Jensen shares insights from his career, emphasizing the importance of having robust systems in place for effective crisis communication and the need for regular training and exercises to ensure preparedness.

Jensen discusses the critical role of crisis communication in managing public perception, particularly in the face of disinformation. He introduces the concept of pre-bunking, where organisations anticipate and address potential disinformation before it spreads, and highlights the increasing use of AI by malicious actors to create deepfakes and spread false narratives. Jensen stresses the importance of understanding and countering these tactics, using technology to detect manipulated content, and developing clear, proactive communication strategies.

The conversation also touches on the challenges of communicating the impacts of climate change and the necessity of making such information relatable and understandable for the public. Jensen emphasises the importance of empathy and respect in communication, particularly when addressing widespread issues like climate change.

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