Rich sits down with Jordan McMurtry - Co-Creator at YES Inc. & Investor Relations Manager with Hayley Capital. Jordan’s career began as a personal assistant, quickly advancing to an executive assistant role. In November 2023, Jordan launched the YES dating app in San Diego, a project Jordan and her co-founders meticulously developed since 2019. Jordan is dedicated to expanding YES dating’s presence in San Diego, aiming for market dominance before scaling to other cities. Her involvement in startups has been highly rewarding, witnessing companies grow from inception to generating nearly $45 million in annual revenue.

Rich and Jordan discuss how Jordan started her dating app - YES, group dating and double dates, their critiques of modern dating etiquette, and what a perfect first date would look like. They also reflect on transportation when dating, Rich’s big Holiday Party announcement, awkward dates and catfishing on dates. Lastly, Rich and Jordan talk about social media and dating apps, where and how to meet new people, long-distance dating, settling down in dating, and Jordan’s goals for 2024.

Connect with Jordan on Instagram: @jordanhayleym

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