Acquisitions Anonymous - #1 for business buying, selling and operating

Why This $2.5M SaaS Deal Could Be a Hidden Gem (or a Trap)

Jan 30, 2026
A deep dive into a Florida SaaS serving real estate brokerages with e-sign, transaction management and commission tools. They flag a sharp -17% revenue decline, discuss churn drivers and competitive pressure from giants. The hosts explore missing retention metrics, the lack of a repeatable go-to-market engine, and suggest live marketing tests during diligence to validate growth assumptions.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

SaaS Is Profitable But Shrinking Fast

  • The company is a profitable Florida SaaS serving real estate brokerages with transaction management and e-sign tools.
  • It reports $1.4M revenue, $617K profit, but is shrinking at -17% YoY, which is alarming.
INSIGHT

Revenue Per Customer And Hidden Churn Math

  • The buyer mix looks like 100–250 broker customers averaging about $8k/year each.
  • Churn of 1–3% monthly implies 12–36% annual logo loss, so growth must offset that.
INSIGHT

Real Estate Market Has High Natural Churn

  • Real estate has heavy natural churn because many agents frequently enter and exit the profession.
  • That makes SaaS serving brokerages require continuous new customer acquisition just to stay flat.
Get the Snipd Podcast app to discover more snips from this episode
Get the app