Bill Faeth Unfiltered

Advanced Marketing You Will Want This Fall/Winter

Aug 15, 2023

This episode explores advanced marketing techniques for short-term rentals in the fall/winter seasons. Topics include engaging with guests, creating valuable email content, cultivating exclusivity and urgency, leveraging lookalike lists in Facebook ads, and driving traffic to listing sites for increased bookings.

14:09

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Quick takeaways

Engaging with guests and providing valuable content is key to successful marketing for short-term rental hosts.

Leveraging Facebook's lookalike lists can help hosts target potential guests who closely match their existing guest profiles and increase bookings for their properties.

Deep dives

Transitioning from Summer to Fall Mode

As the summer season comes to an end, it's important for short-term rental hosts to transition their properties from summer mode to fall mode. This involves making incremental changes based on the changing psychology of parents, who are the main guests during this time. It's crucial to reach out to these guests through different platforms like Facebook ads and email marketing. However, the key to successful marketing lies in providing valuable content and focusing on benefiting the guests rather than constant selling. Over-communication and personalized offers can make guests feel special and engage them effectively.

Introduction

4min

Driving Sales and Engagement through Valuable Email Content

2min

The Power of Tipping Well and Advanced Marketing Tips

4min

Harnessing the Power of Lookalike Lists and Email Marketing for Effective Advertising

4min

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In the latest episode of STRUnfiltered, Bill delves into cutting-edge marketing techniques that can elevate your STR's appeal and secure numerous bookings throughout the Fall and winter seasons.

At the heart of your short-term rental business, the cornerstone remains hospitality. Bill underscores the significance of engaging with your guests, demonstrating that their comfort and concerns are of paramount importance. He astutely notes that apprehensions about guest disengagement from email subscriptions are natural. The solution lies not in ceaseless sales pitches for your property, but rather in imbuing your written content with substantial value.

Bill further explores the concept of cultivating a sense of urgency and exclusivity among your guests. By doing so, you craft an environment where they feel like valued members of an exclusive VIP community. This allure kindles their desire to select your property for their forthcoming family getaways.

The episode also delves into leveraging Lookalike lists within Facebook ads. This strategic approach presents your property to individuals who mirror the demographics of your prior guests. The integration of this technique with platforms like Airbnb and Vrbo propels your listing's popularity. As rankings on Airbnb operate as a popularity contest, channeling increased traffic toward your listing inevitably enhances your property's visibility and ranking.

In essence, Bill's insights empower you to refine your marketing tactics, prioritize guest satisfaction, and ultimately secure a stronger foothold in the competitive short-term rental landscape.

[00:00] Intro

[00:50] Summer To Fall Mode

[02:00] Being A Giver

[02:40] Hospitality

[03:18] My Email List

[04:00] Urgency & Exclusivity

[05:15] Taking Care of Your People

[06:36] Facebook Ads

[10:23] Sending Emails

[11:15] Rankings on Popularity

[12:30] Follow Friday

[13:00] Wrapping Up

Unify your data and convert your guests into loyal, repeat customers with smart email, text, and digital marketing by using Stayfi. Click here to learn more > https://stayfi.com?lmref=CfXJjQ

Join us February 5-7 at the STR Wealth Conference with Keynote speaker Daymond John! Learn more and get your ticket today before we run out > https://strwealthconference.com/

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