Russ Somers from Quantified discusses how he tripled his output using GPTs as virtual team members for tasks like webinar content creation. Topics include building custom GPTs like 'Wendy Webinar,' personifying AI for engagement, and integrating AI into human workflows for organizational progress.
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question_answer ANECDOTE
Wendy Webinar Boosts Output
Russ created Wendy Webinar, a custom GPT, to handle the mundane copywriting for webinars.
Wendy requires a detailed webinar abstract to generate quality content, improving Russ's marketing output significantly.
question_answer ANECDOTE
Roger RevOps Expert GPT
Russ built Roger RevOps, a custom GPT trained extensively on HubSpot and email domain configurations.
Roger acts as a knowledgeable rev-ops expert, saving Russ time and uncertainty in complex tasks.
volunteer_activism ADVICE
Start GPT with Personal Play
Begin creating GPT assistants for personal interests you're passionate about, not work tasks.
Playing with GPTs personally builds essential skills and imagination before applying them professionally.
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In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skills sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. Moreover, Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.
00:00 Meet Russ Somers: The One-Man Marketing Powerhouse 01:42 Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation 03:42 Leveling Up with GPT: Beyond Basic Task Automation 05:18 Roger RevOps: A Custom GPT for Niche Expertise 08:07 Exploring the Next Frontier: Collaborative and Mentorship GPTs 14:25 The Art of Building and Utilizing GPT Staff: Tips and Tricks 22:27 Expanding the Team: Integrating GPTs into Human Workflows 23:42 Exploring Organizational Progress and Tool Adoption 25:25 The Importance of Measuring Effort and Encouraging Experimentation 26:50 Fostering Creativity and Psychological Safety in the Workplace 29:06 Personifying Bots for Better Engagement and Output 31:42 Reimagining Brand Communication in a Conversational World 34:58 The Transformative Power of Play and Exploration 38:43 Strategies for Personal and Professional Growth with GPT 47:54 Concluding Thoughts on Innovation and the Future of Work
Beyond The Prompt - How to use AI in your company