Creator Economy Q&A: The Role of Social Media, the Future of Podcasting, and the Benefits of a Business Plan

Dec 1, 2021

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INSIGHT

Social Media's Role in Discovery

Social media remains crucial for audience discovery due to where people spend time and search for information.
Creators often use social platforms as a funnel to more private channels like email lists or Discord for direct relationships.

ANECDOTE

Happy Houseplant's Instagram Funnel

Mandy from Happy Happy Houseplant relies almost entirely on Instagram Stories for sales, without much email use.
She successfully monetizes by deeply engaging and understanding her audience's preferences on her main platform.

ADVICE

Follow Data to Find Your Funnel

Creators should become data scientists by analyzing audience behavior to find the right platform and funnel.
Focus on what works best for your specific audience, whether Instagram, Discord, YouTube, or others.

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In today’s Q&A episode, Charli, Haley, and Miguel discuss the importance of social media, the future of podcasting, and the benefits of planning a business before diving in headfirst. From social strategy to a SWOT analysis, here are a few hot takes on the creator economy.

Today’s Questions

[06:32] - Will creators always need social media to reach their audience or is there some kind of future where we can transition away from it and have a direct relationship with our audience?
[21:03] - How important or beneficial is it for a podcast to also be on YouTube? Do you think podcasts without a video component will be in the minority at some point in the near future?
[25:26] - Should creators consider having a business plan?

Quotes

[12:07] - “I think that that’s a question that every creator needs to ask, which is, ‘What does my audience want? And how do they want it the best? And what’s the majority saying?’ And then you focus on that.” ~ @haleyjani

[18:16] - “The important thing is that there are all these different avenues of ways that you can sell or grow your audience. But the most important thing is that you know what that is and you create your funnel through that and then you also own your audience.” ~ @haleyjani

[18:37] - “Become a data scientist. The data is always going to point you in the right direction. And maybe Instagram isn’t the answer. Maybe Discord is the answer. Maybe YouTube is the answer. Insert whatever different creator platform is the answer for your type of business and do the thing that is right for your audience.” ~ @haleyjani

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