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Creator Economy Q&A: The Role of Social Media, the Future of Podcasting, and the Benefits of a Business Plan

The Future Belongs to Creators

CHAPTER

You Don't Own Your Audience With Social Media

With social media, you don't own your audience, right? So the real answer really is, is that you should always look to migrate from your priority audience. If you have the most followers on one channel, whether that be instagram or youtube, you should always be migrating them to something that you do own. That should never be a question. But prioritizing which channel you're talking to them most. I think that's a capacity question, right? It's where do you spend all your time? And there ences having having a discussion back and forth.

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