Newsletter & Email Growth: Growth In Reverse

7 Ways To Make a 'Good' Newsletter GREAT

35 snips
Sep 17, 2025
Explore strategies to elevate a newsletter from good to great! Discover how simplifying design can enhance reader focus and engagement. Learn about effective subscription management and the importance of personalized emails. The episode dives into boosting newsletter visuals for better credibility and audience connection. Plus, hear about unique monetization angles and leveraging social media to grow your subscriber base. It's all about making the content resonate and stand out in a crowded niche!
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ADVICE

Focus Your Welcome Email On One Action

  • Simplify the welcome flow and prioritize one clear action: get a reply to the welcome email.
  • Move secondary asks (book sale, posts) into follow-ups to avoid overwhelming new subscribers.
ADVICE

Avoid Post-Signup Distractions During Confirmation

  • If you use double opt-in, avoid distracting the subscriber from confirming by sending product pitches on the redirect page.
  • Use a post-confirmation page for offers or show it only after confirmation to protect conversions.
ADVICE

Ask One Simple Question And Model The Reply

  • Use a single, simple reply prompt in your welcome email and show your own answer as a model.
  • Put the reply call-to-action again in the PS and include an image of your favorite card to boost replies and trust.
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