Retention Trumps Marketing in Gyms—Every Damn Time

Why did you get into the fitness business?

It probably wasn't to spend all day marketing and worrying about sales. But that's what you'll be doing if you don't prioritize retention.

Join Chris Cooper for a fireside chat on why retention is more important than marketing—and how you can improve it.

Links:

Gym Lead Machine
Microgym Myths: The Market Chases Excellence
Two-Brain RampUp Program
Two-Brain Affinity Marketing guide
Incite Tax: Profit First for Microgyms
Gym Owners United
Gym Owners Handbook

Timeline:

00:47 – You didn’t sign up for this.

4:47 – Referral marketing at every level.

5:38 – Affinity marketing and Two-Brain’s new guide.

9:59 – Retention matters: Do the math.

12:50 – Tactics to keep clients long term.

14:43 – Tag-teaming with other local experts.

15:58 – Starting with the right clients in the first place.