Alice Bullard, Founder and CEO of Nested, delves into the UK's property market trends and strategies for agents and sellers. She discusses the drop in new listings and seasonal market behaviors. The conversation highlights the notable price reduction rates and the impact of pricing strategies on sales. Alice also explains the gap between listing and sale prices, the importance of conversion metrics, and the significance of preparing for upcoming budget changes. Her insights make for a valuable listen for anyone in the property sector.
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insights INSIGHT
Listings Follow A Predictable Seasonal Tide
Weekly listing volumes follow a highly predictable seasonal pattern across years.
Chris and Alice stress agents should judge performance by market share, not headlines.
volunteer_activism ADVICE
Prepare For The Budget Pause
Wait-and-see behaviour before the November budget has reduced new instructions this autumn.
Do prepare guidance and marketing now so you can be first to advise sellers when the budget lands.
insights INSIGHT
London Listings Skew National Averages
Average listing price has fallen as fewer high-value London homes list, dragging the national average down.
Small clusters of expensive London listings can materially swing the average week-to-week.
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UK Property Market Weekly Update - Week 43, 2025
Myself and Alice Bullard, boss lady of Nested, look at the UK property market for the week ending Sunday 2nd October 2025.
✅ New Listings
* 27.5k new properties came to market this week, down as expected from 29.3k last week.
* 2025 weekly average: 35.6k.
* Nine year week 43 average :29.1k
* Year-to-date (YTD): 1.53m new listings, 1.5% higher than 2024 YTD (1.51m) and 9.1% above the 2017–19 average (1.40m)
✅ Price Reductions
* 18.3k reductions this week, lower as expected, than last week’s at 21.3k.
* Increase in the number of homes on the market being reduced in September to 14.1% (these stats are always done a month in arrears). In August, it was 11.1% (everyone must have been on holiday!), whilst it was 14.1% in July and 14% in June. (October figures to follow next week)
* 2025 average so far: 13.2%, versus the five-year long-term average of 10.74%.
✅ Sales Agreed
* 23.5k homes sold subject to contract this week, down as expected from 24.2k last week.
* Week 43 average (for last 9 years) :23.8k
* 2025 weekly average : 26k.
* YTD: 1.116m gross sales, which is 4.2% ahead of 2024 (1.071m) and 12.5% above the 2017–19 average (992k).
✅ Price Diff between Listings & Sales
* Average Asking Price of listings last week £398k vs Average asking price of Sales Agreed (SSTC) - £358k - a 11.2% difference (long term 9 year average is 16% to 17%)…
* The average listing price has dropped from £452k in Sept to £415k in October.. ie fewer expensive homes being listed
✅ Sell-Through Rate
* 14.1% of homes on agents’ books went SSTC in September. (October figures to follow in November)
* Down from 14.5% in Aug, 15.4% in July, 15.3% in June, and 16.1% in May.
* Pre-Covid average: 15.5%.
✅ Fall-Throughs
* 5,278 fall-throughs last week (pipeline of 510k home Sold STC).
* Weekly average for 2025: 6,181.
* Fall-through rate: 24.2%, slightly down from 24.3% last week.
* Long-term average: 24.2% (post-Truss chaos saw levels exceed 40%).
✅ Net Sales
* 18.2k net sales this week, down (as expected) from 18.3k last week.
* Nine-year Week 43 average: 17.9k.
* Weekly average for 2025: 19.8k.
* YTD: 850k, which is 3.6% ahead of 2024 (821k) and 9.5% above 2017–19 (776k).
✅ Probability of Selling (% that Exchange vs withdrawal)
* Final September Stats : 53.1% of homes that left agents’ books exchanged & completed in September. October ones to follow next week
* August :55.8% / July: 50.9% / June: 51.3% / May: 51.7% / April: 53.2%.
✅ Stock Levels
* 751k homes on the market at the start of October, 4% higher than October 2024. (723k)
* 510k homes in sales pipeline on the 1st October, 2% higher than 12 months ago.