23. How to Build a Killer Employer Brand: Expert Insights from HubSpot's Kyle Denhoff

This week on the podcast, we’re flipping our attention back to organisations and what they can do to find, engage and nurture great people in 2023.

We're joined by Kyle Denhoff, the Director of Marketing, HubSpot, and we nerd out about employer brand, workplace culture & how HubSpot are managing it all.

Things we cover are:

• What is employer brand?
• Why vision and values are important
• The 7 foundations of a great workplace culture
• The importance of great managers/mentors
• Rolling out an employer brand
• Boosting collaboration between HR, Marketing and Comms teams

Our 7 foundations of a great workplace culture:

This is what we call The Rx7:

1. Reason
2. Role
3. Recognition
4. Resources
5. Relationships
6. Resilience
7. Remote

Book a call HERE with Leanne to discuss the Rx7.

Links:

• Kyle on LinkedIn
• Kyle on Twitter
• HubSpot's culture code
• The My First Million episode where Sam Parr talks about selling The Hustle to HubSpot
• Book a call with Leanne about the Rx7 (the 7 foundations of a great workplace culture)

The Burnout: The Silent Epidemic Seminar

Theme: Burnout: The Silent Epidemic | Creating Sustainable Recovery through Equity (IWD2023 theme is #EmbraceEquity).

• Please visit https://www.northstaratwork.com/iwd2023 for more details.
• Promo video: https://youtu.be/gHodWJXlgk8
• Date: Wed, March 15, 11-4pm EST/ 8am -1pm PST (4 hours of content and setting aside 1 hour for speaker intros, breaks, networking etc.)
• Keynote speaker: Brandi Olson, Organisational Agility Expert, Founder + CEO Real Work Done, and author “Real Flow” https://www.linkedin.com/in/brandiolson/
• Conference agenda: Keynote(45min), 1 Panel Discussion, 3, 30-min workshops, 1, 30-min fireside chat
• Registration link: https://www.uvsity.com/#/dashboard/viewsession?sessionId=830
• Use code IWD2023 to save 20% valid till 2/1/23. Full price: US$55 per ticket