If you have been in business for any amount of time, then you know the feeling when a launch just isn’t working. The sales are crawling, you start doubting yourself, wondering if you created the right thing in the first place, if you built a big enough audience to sell anything at all.

All kinds of additional questions and insecurities follow when sales aren’t flowing: is that the offer that’s off? Your sales page invitation letter? The pricing? Is it you?

It’s so hard not to get a big morale dip in the middle of the sales dip during a launch. So this month’s bonus is on a few strategies that I’ve picked up over the years.

This is a replay of our bonus episode 💯 for the BFF Community. ✨ If you have the means and it feels joyful to support me and this new body of work, you can subscribe as a paid or Founding Member here 🙏 Huge thanks to those of you who have already joined and commented — it means the world to me!

💬 What helps you “sweeten the pot” to get momentum when launching?

What helps you get over any morale dips or vulnerability hangovers along the way?

⭐️3 Key Ingredients

Once you have an irresistible offer, try adding a:

1. Deadline
2. Discount
3. Limited number of spots

📝 Permission

To defy the Business Police and trade time for money if it helps you fill the first crucial spots in a program. Everybody wins! Your early enrollees will be thrilled, and you’ll get key insights to help design an even better experience with their needs in mind.

📚 Books Mentioned

• $100 Million Offers and $100 Million Leads by Alex Hormozi
• Free Time: Lose the Busywork, Love Your Business

🎧 Related Episodes

• Free Time: 064: The Vulnerability of Launching
• 084: Sprinkling the First 1,000 Serendipity Seeds of a Launch
• 203: 🎢 Riding the Emotional Rollercoaster of Launching with Natalie Lue
• 148: How to Build a Business Operations Dashboard
• 058: Look for Measurable Loops
• Pivot: 108: Penney & Jenny Show Returns! On Spirituality and Small Business

🔗 Resources Mentioned

• Join us in the private BFF Community for small-business owners → sign-up for a year in advance at a discounted rate by joining as a founding member here »
• Join the waitlist: 1:1 Voxer Coaching, Business Bestie Brunch + Pop-up Mastermind
• VIP Day with Jenny: via Free Time Operations Dashboard

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✍️ Check out Jenny’s personal business essays on Substack, Rolling in D🤦🏻‍♀️h

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