What is mental toughness and how can you become mentally stronger? Have you been in a situation that you need to perform and failed? What is a good strategy when it comes to kids and sports?   In this episode you will find an answer to these questions and many more with Adam Nicholls. He is a Professor of Psychology/ Leader of the Sport Psychology and Coaching Group at University of Hull.   His interests are: *Anti-doping prevention among athletes and exercisers *Psychological well-being *Stress, coping, and emotions *Mental health among athletes   The main focus of his research relates to the psycho-social factors that predict doping among adolescent athletes, along with coping and emotions among athletes. He is also interested in whistleblowing, and is currently leading an international consortium that is examining factors that influence whether individuals will report wrongdoing.   He has published more than 85 journal articles and written three books. His book, Psychology for Coaches: Theory and Practice has also been translated into Arabic and Hungarian.   In addition to pursuing his own research interests, Adam is the leader of the Sport Psychology and Coaching group. This role involves him developing a research strategy and impact case studies for the next Research Excellence Framework (REF), in addition to mentoring individuals in terms of developing a research profile and writing grant applications. Adam is also a Senior Fellow of the Higher Education Academy.   Please enjoy this conversation with Frank, Stian and Adam!