Ep. 218 – Hatching Up a Smoothie Business with Jamie Snydel, Founder of Simplified Superfoods

Today's episode is with Jaime Snydel, Founder of Simplified Superfoods. A direct to consumer smoothie pack business where you can enjoy a delicious smoothly with just ice, fresh fruit, and a pack of Simplified Superfoods.

After the pandemic hit, I started to post in a few food startup groups if they’d like to be interviewed. It was my impulsive way of giving back. My Food Job Rocks now does have a bit of a barrier of entry just because I get so many PR inquiries so this was an opportunity to ask businesses who might not have made it, about what’s going on in their world. So I have a couple of interviews where I talk to businesses that are a bit new and interview them. This is one of them and I learned a ton from this. I think it’s always refreshing interviewing people who’ve just started because the idea of how they started and what resources they use is just so fresh in their head.

One of the most valuable things in this interview is where Jaime talks about her time in the Hatchery, one of Chicago’s best food incubators. If you’re thinking of starting a food business, you might want to think of looking into resources such as this one. This episode was also recorded about 3 weeks ago so Jaime tells her side of how the pandemic is affecting her business.

Sponsor for the Episode: WeStock

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Show Notes

When someone asks what you do for a living, what do you tell them in a sentence or less?: I make smoothies We sell sachets and bulk bags that have all the powders How do you know about health?: Education is powerful. What I eat helped me get out of the hospital multiple times Mark Hymen When did you start to be an entrepreneur?: I started in Trunk Club based in Chicago. After it got bought out, I didn’t know what to do next. People started to ask me about smoothies so I started making smoothies The Hatchery - Incubator Fancy Food Show How to Start a Food Buisness – Hatchery Worboy’s Design in Denver My Food Job Rocks: When you’re small, you can interact with the people who buy your product and I feel like it’s important. The community of people in food is always willing to help| How are you dealing with the pandemic?: It doesn’t affect me too much What trends are popping up iin your sales?: Immunity How do you make a peanut butter and jelly smoothie?: Chia/Hemp, Almond Milk, Spnaich, Frozen Strawberries, Peanutbutter For Spinach: Steam first, then freeze Vitamix Ninja What is one piece of advice for someone who wants to start a food business? : Everyone in this space is a copetitor not a competitor Instagram: @simplified_superfoods Jaime@simplifiedsuperfoods.com

 

 

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