Author Branding 101: Building a Brand Beyond Your Books

In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success.


Dive Deeper

💡 Read These Blog Posts

• What Is an Author Brand and Why Does It Matter?
• Complete Book Marketing Plan for Creators and Authors

💡 Watch Lulu University’s Author Branding Playlist

💡 Learn more about Why Authors Shouldn’t be Hiding Behind Their Books: What it Means to Build an Author Brand from Written Word Media

💡 Check out Armen Adamjan and Creative Explained

Sound Bites From This Episode

🎙️ [2:46] “I think a lot of the time a lot of the issues that authors run up against when it comes to long-term marketing can be boiled down to they haven't done the groundwork with their author branding and developing their brand.”

🎙️ [16:19] “What you really need to remember is that whatever you do, whatever branding you apply, whatever name you choose, you need to be consistent across all channels, including when we talk about things like pay and organic search and stuff like that, so that you continue to build brand recognition, which is what fuels the machine for you to sustain that business long-term, regardless of what that business might be.”

🎙️ [36:05] “I think the key is to just - you have to recognize that and you have to understand that if, if this is something you want to do long-term as a career, whether you've already started down that path or not, you have to have this component. You have to have some branding in order to sustain a long-term trajectory.”

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