Mostly Growth We get roasted for swag and drop some GTM gold
12 snips
Oct 29, 2025 Dive into the world of B2B marketing as the hosts breakdown Kyle's enlightening 2025 Go-To-Market report. Discover why companies should invest deeply in a few key channels instead of spreading their budgets thin. Explore the effectiveness of founder-led content on LinkedIn and the rise of AI search versus the failures of AI SDRs. CJ shares his innovative "analytics escalator" framework, while the crew reflects on business blunders and even takes a nostalgic look at LimeWire's unexpected comeback in the Web3 space.
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Burn Rate Hot Sauce Swag
- CJ received Runway's 'Burn Rate' hot sauce wrapped like a $100 bill and praised its creativity.
- He contrasted it with poor-quality swag he usually donates or throws away.
Concentrate Channel Spend
- Focus on two to three core GTM channels instead of spreading resources across many.
- Double down on winning channels and run fewer, deeper experiments to scale performance.
People Outperform Brand Posts
- Employee and founder posts on LinkedIn dramatically outperform corporate page posts.
- People trust other people more than brands, so elevate individual voices to reach buyers.
