226 - What we've learned from sending 100 MILLION pieces of direct mail

Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct mail is dead, share what we've learned from sending 100,000,000 pieces of direct mail, and share our three essentials your direct mail marketing needs.

~ Josh

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Free e-book, Print Media—Your Secret Marketing Weapon: remindermedia.com/printmedia

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