The Audible-Ready Sales Podcast How to use stories in your sales process
Jan 31, 2023
20:37
As a seller, storytelling can be a great asset. More than anything, a well-told story is one of the best ways to get your buyer more emotionally attached to solving a problem. Today, John Kaplan explains the many ways that storytelling, if done properly, can help you. Topics of discussion include:
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Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
- How to hone your storytelling ability.
- Making a story relevant to the customer—getting them to stand in the story.
- The benefits of helping the buyer to share their own story.
- Using stories effectively during various stages of the sales process.
Check out the platform here: https://my.ascender.co/Ascender/
Here are some additional resources:
- Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
- Methods to Increase Sales: Nailing Your Proof Points
- How to Tell Impactful Stories | Podcast
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.