Marketing School - Digital Marketing and Online Marketing Tips How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
Jan 26, 2024
The podcast discusses the importance of investing in creativity and shifting focus from customer acquisition to retention. It compares the effectiveness of human and AI-generated creatives and explores pricing models for creative services. The episode also touches on customer lifetime value and how companies like Amazon and Google generate revenue. Lastly, it highlights the various marketing channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 6min
Using AI to Enhance Creativity and Pricing Models for Creative Services
05:32 • 2min
Shifting the Focus: From Customer Acquisition to Customer Retention
07:06 • 5min
Customer LTV, Microsoft's Products, Personal Email Preferences, and Marketing Channels
11:48 • 4min
Exploring Marketing Channels and Creative Strategies
15:39 • 3min