MicroConf On Air MicroConf Tactics: If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR
Jan 1, 2025
Rob Walling shares insights on crafting a focused B2B SaaS content strategy aimed at achieving $1M ARR. He outlines the five stages of customer awareness, offering strategic tools to engage potential customers effectively. The importance of tailored content to guide users through their onboarding is emphasized, alongside leveraging platforms like Capterra and Reddit for improved engagement. Practical examples from both B2B and B2C sectors highlight successful content marketing adaptations.
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Early Content Marketing Failure
- Rob Walling paid $5,000 to a writer for early content marketing before launch for Drip.
- The effort failed due to lack of a clear content strategy and targeting mostly top-of-funnel topics.
Customer Awareness Stages
- The five stages of customer awareness apply strongly to B2B SaaS despite originating in B2C contexts.
- These stages help map where prospects are and tailor marketing efforts accordingly.
Ask to Gauge Awareness Stage
- Ask prospects directly about purchase timeline and competitor comparisons during sales calls.
- This helps identify their stage in the awareness funnel to tailor sales and marketing strategies.