Better Offline Monologue: Don't Be Scared Of Sora
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Oct 24, 2025 Ed Zitron addresses the fears surrounding generative video, specifically focusing on Sora and its implications. He reveals how the launch stirred panic in Hollywood due to copyright concerns and highlights the costly nature of its output. Cherry-picked clips misrepresent the technology's unpredictable results, proving it more expensive than traditional methods. Additionally, he discusses the challenges of coherence and consistency in generated content, emphasizing the irreplaceable role of human creativity in film-making. Ultimately, he reassures creatives that fear of generative video is largely misplaced.
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Generative Video Is A Slot Machine
- Sora's outputs are highly random and each good clip is cherry-picked from many failures.
- You cannot guarantee or budget consistent results from probabilistic video models.
Don't Budget As If Sora Is Free
- Avoid planning production budgets assuming cheap, reliable Sora footage.
- Account for repeated renders, minutes of wait time, and per-second costs when estimating.
Hat Prompt Burned Time And Money
- Ed walks through generating a man putting on a hat to show cost and time blow-ups.
- Multiple four-minute, five-dollar renders quickly totaled about $80 and an hour with mixed results.