Why advertisers avoid generative video for coherent messaging

In this week's Better Offline monologue, Ed Zitron walks you through why nobody should be afraid of generative video, and how it’s impossible, impractical and expensive to make movies with Sora.

https://www.npr.org/2025/10/20/nx-s1-5567119/sora-2-openai-hollywood

https://platform.openai.com/docs/guides/video-generation

https://mediashower.com/blog/first-ai-viral-ad/

https://x.com/PJaccetturo/status/1932893269228466270

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