Every marketer knows that customer experience is important. But Thomas Butta, CMO at SignalFX, takes it a step further. According to Tom, experience is the new brand.

On this episode, Tom explains what he means by this, and discusses how to succeed as a challenger brand. He is also joined by SignalFX Chief Architect Rajesh Raman, who talks about their collaboration together.

For full notes and show notes, click here.

Tom's Twitter: twitter.com/thomasbutta

Tom's LinkedIn: linkedin.com/in/tombutta

SignalFX Website: signalfx.com

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Experience is the New Brand with Tom Butta, CMO at SignalFX