App Marketing by App Masters

The Playbook to Profitable Web-to-App Funnels

Jun 7, 2025
Guest
Igor Lyubimov
Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids, shares his expertise on building high-converting web-to-app funnels. He discusses the art of onboarding storytelling to engage users and the importance of optimizing the first screen of your funnel. Igor also dives deep into creating compelling paywalls with clear pricing strategies. Plus, he offers a cheat sheet for transforming passive browsers into active subscribers—essential tips for indie developers and product marketers looking to grow their apps.
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INSIGHT

Why Web-to-App Funnels Exist

  • Mobile apps face high commission fees and attribution challenges that reduce revenue.
  • Web-to-app funnels shift onboarding and paywalls to the web to improve monetization and user acquisition.
ADVICE

Optimize The First Screen Hook

  • Hook users instantly with a clear, relatable value proposition on the first screen.
  • Use compelling images to connect users emotionally and boost quiz completion rates.
ADVICE

Make Quizzes Personal & Supportive

  • Design quizzes as supportive conversations that focus on users' problems, not app features.
  • Ask personal, reflective questions to help users recognize and value their problem.
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