181. Marketing Through a Downturn - John Jantsch

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If you’ve ever cut your marketing budget when times were tough, this one’s for you.

 

When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. 

 

And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.

 

But according to today’s guest John Jantsch, that might be the wrong approach.

 

John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.

 

And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

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