5 Types of Ads That Generate Leads in 2024 | This Week in Marketing
Dec 21, 2023
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Learn about five successful types of ads that generate leads in 2024, including lead forms on Facebook and Instagram, lead form Facebook ads, DM automations on Facebook and Instagram, YouTube in-stream ads, and Google dynamic search ads.
Utilizing lead forms on platforms like Facebook and Instagram can optimize ad delivery and track conversions, effectively generating more leads in 2024.
Using postcards, particularly just-sold postcards, can showcase recent success and position agents as trusted experts, generating listings and attracting sellers in a competitive market.
Deep dives
Lead forms listings list
The first type of ad to run for generating more leads in 2024 is a lead form listings list. With lead forms on platforms like Facebook and Instagram, users can fill out a form without leaving the platform, providing their contact information for receiving an offer. By utilizing these lead forms, advertisers can optimize ad delivery and track conversions within the platform. The second part of this ad strategy involves offering listings lists to potential buyers. Advertisers can organize lists of homes based on specific criteria, such as price range or features. Once users fill out the lead form, advertisers can redirect them to pre-filtered search results on their websites to show them relevant listings.
DM automations for lead generation
The second type of ad to run in 2024 for generating leads is through DM automations on platforms like Facebook and Instagram. By including a command like 'DM the keyword home,' advertisers can engage potential leads through direct messages. Using third-party tools like MiniChat, advertisers can automate chat experiences, asking relevant questions and directing users to specific links based on their responses. This method allows for personalized lead generation and enables advertisers to collect first-party data, such as phone numbers and email addresses, for follow-up activities.
Postcards for lead generation
Another effective ad strategy for lead generation in 2024 is using postcards. While email and social media platforms are inundated with marketing messages, physical mailboxes have comparatively less advertisement saturation. Advertisers can leverage postcards, particularly just-sold postcards, to showcase recent success and attract potential sellers. By highlighting unique selling propositions and demonstrating track records of successful sales, agents can position themselves as trusted experts in their geographic area, generating listings and attracting sellers who seek quality services in a competitive market.
If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024.
In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you.
If you’re serious about running the types of ads that generate leads without costing you a fortune, be sure to watch or listen.
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