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The Tom Ferry Podcast Experience

5 Types of Ads That Generate Leads in 2024 | This Week in Marketing

Dec 21, 2023
Learn about five successful types of ads that generate leads in 2024, including lead forms on Facebook and Instagram, lead form Facebook ads, DM automations on Facebook and Instagram, YouTube in-stream ads, and Google dynamic search ads.
19:09

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Quick takeaways

  • Utilizing lead forms on platforms like Facebook and Instagram can optimize ad delivery and track conversions, effectively generating more leads in 2024.
  • Using postcards, particularly just-sold postcards, can showcase recent success and position agents as trusted experts, generating listings and attracting sellers in a competitive market.

Deep dives

Lead forms listings list

The first type of ad to run for generating more leads in 2024 is a lead form listings list. With lead forms on platforms like Facebook and Instagram, users can fill out a form without leaving the platform, providing their contact information for receiving an offer. By utilizing these lead forms, advertisers can optimize ad delivery and track conversions within the platform. The second part of this ad strategy involves offering listings lists to potential buyers. Advertisers can organize lists of homes based on specific criteria, such as price range or features. Once users fill out the lead form, advertisers can redirect them to pre-filtered search results on their websites to show them relevant listings.

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