Decoder with Nilay Patel

Poshmark’s Tracy Sun on stitching e-commerce with social media

Mar 30, 2021

Tracy Sun, co-founder and SVP of New Markets at Poshmark, dives into the world of social e-commerce. She shares insights on how Poshmark successfully merges shopping with social networking, creating a vibrant community of 'poshers.' Tracy discusses the challenges of going public while maintaining company culture and investor expectations. She highlights the importance of empowering sellers and integrating innovative tools to enhance user experience. Additionally, Tracy addresses the complexities of content moderation and navigating brand relationships in the booming resale market.

01:03:43

Episode guests

Tracy Sun

AI Chapters

Episode notes

Intro

3min

Building a Social Marketplace: Poshmark's Journey

17min

Navigating the Challenges of Going Public

5min

Navigating Company Culture Amidst Public Scrutiny

2min

Empowering Sellers on Poshmark

23min

Navigating Content Moderation and Brand Relationships in E-Commerce

3min

Navigating the Digital Marketplace

10min

Nilay Patel talks with Tracy Sun, the co-founder and SVP of new markets at Poshmark, a fashion resale company that just went public earlier this year while riding the huge wave of e-commerce growth during the pandemic.

Tracy has to manage regular e-commerce issues, like shipping logistics and customer service, as well as influencer economy problems, like burnout and the incessant need to grow follower counts — not to mention the universe of problems that comes with selling fashion, like dealing with fashion labels and brands. But if Poshmark can get it all right, Tracy thinks community is the future of retail.

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