This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan - then there are the ones that manage to last 100, 300 or sometimes even 600 years.
We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366, and the oldest fast food joint that used root beer to attract drinkers during Prohibition.
Hosted on Acast. See acast.com/privacy for more information.
