Building a value proposition for data products

How do you build — and sell — a value proposition for data products? Join our conversation with Neil Forrest, a data product GTM leader at Equifax, as he shares his extensive experience from startups to large enterprises. Drawing from both worlds, he offers practical wisdom on product development, sales strategies, and organizational challenges in the evolving data landscape.

Here's what you can expect to learn:

• The crucial distinction between data products and solutions
• Why a clear value proposition is at the heart of any successful data product — and how to decide where on the value chain to position your solution
• The golden rule of product-market fit: "Sell the same proposition three times to the same type of customer," rather than trying different approaches with each customer
• Why data product development is inherently iterative
• How to overcome the challenges of "fail fast" in corporate settings
• Why we should look beyond GenAI and seek out the untapped potential in other data technologies and prediction models

This podcast was produced by Jaspar Casey. Original music by Alistair Welsh.