Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

How Do You Sell Compassion? with Chris Bryant

Jun 15, 2024
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INSIGHT

Power of Animal Cruelty Messaging

  • Messages about animal cruelty are the most effective to motivate dietary change.
  • Animal-based messages lead to more substantial and longer-lasting behavior changes than health or environmental messages.
ADVICE

Use Hard-to-Avoid Media

  • Use media that is difficult to avoid like billboards to show images of animal suffering.
  • Avoid flyers or radio ads where people can easily ignore the message or change the channel.
INSIGHT

Misuse of Ultra-Processed Label

  • 'Ultra-processed' is a misappropriated term used by meat industry to criticize plant-based foods.
  • Many ultra-processed foods can be healthy; plant-based meats often have better nutritional profiles than animal meats.
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