Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation cover image

How Do You Sell Compassion? with Chris Bryant

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

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Navigating Consumer Attitudes Towards Alternative Meats

This chapter examines the methodologies used in social research on consumer perceptions of cultivated and alternative meats. It highlights the impact of messaging strategies, including the use of animal cruelty imagery, and discusses the challenges of promoting plant-based diets against traditional food industry narratives. The speakers delve into the complexities of consumer choices and the necessity for unified advocacy efforts to enhance the acceptance of alternative proteins.

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