Entrepreneurs on Fire The Fire Mindset with Jane Atkinson
Nov 26, 2025
In this discussion, Jane Atkinson, an expert business coach for professional speakers and author of several influential books, highlights the critical role of mindset in achieving success. She emphasizes that up to 90% of success relies on mindset shifts—from fear to service. Jane shares her transformative journey during COVID, achieving remarkable results in a short timeframe by focusing on uplifting her clients. She advises on using intentional thoughts to boost confidence and advocates for serving the audience over performance to connect authentically.
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Mindset Is The Primary Driver
- Mindset and consistent action are the two core requirements for success in any industry.
- Jane Atkinson believes mindset contributes 80–90% of outcomes while action supplies the rest.
Flipping A Thought Saved Her Business
- At the start of COVID Jane flipped her thought from 'my industry has been wiped out' to 'people need me now more than ever.'
- She set a $50,000 goal and reached it in four weeks after changing her thought and focusing on service.
Reach Out To Serve First
- Do ask clients how you can serve them and offer practical help during crises.
- Shift focus from performance to service to make actions more effective and welcomed.
