Bloomberg Businessweek

Streaming Consolidation, Los Angeles Wildfires

Jan 8, 2025
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INSIGHT

Bundling Benefits

  • Media companies benefit from bundling services.
  • Bundling helps them maintain revenue streams from cable while expanding into streaming.
ADVICE

Own the Conversation

  • Media companies should focus on owning the conversation around their content.
  • They can do this by creating short-form content strategies for platforms like YouTube and TikTok.
ANECDOTE

Netflix's Missed Opportunity

  • Paul Pastor highlights Netflix missing an opportunity to capitalize on Beyonce's halftime performance.
  • Netflix didn't readily provide clips, which YouTube then successfully monetized.
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