We Live to Build Use data to add millions to your startup with Chris Wang | WLTB Podcast #119
Chris Wang is the Co-Founder of Scarlet International, a 7-figure marketing/PR firm that specializes in Key Online Influencers based in Asia.
00:00 - The Focus of Scarlet International and Working with Online Influencers
03:09 - Selecting Content Creators for Brand Collaborations
06:18 - Working with Kols in Different Regions
09:39 - Hazards of the Influencer Industry in Asia
16:11 - The lack of revenue transparency
19:41 - Short-Term Gains and Business Ethics in China
23:17 - Transparency and Trust in Business Deals
26:26 - Taking Advantage of People in Business in Asia
29:42 - Using Data Analysis to Drive Business Decisions
32:56 - Analyzing Data for Business Strategies and Marketing Plans
36:27 - How Google Captures User Data and Target Audiences
39:42 - The Psychology of Female Attention and Departmentalized Data Dashboards
43:01 - Inconsistent Data in Asian Social Media Culture
46:01 - Analyzing and understanding social media data to survive the coming economic downturn
52:42 - Spinning Off Products and Solutions for Growth and Industry Improvement
55:52 - The Importance of Reviewing and Streamlining for Startup Survival in 2023
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