The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Clearbanc's Michele Romanow on Why 40% of VC $ Raised Today Goes To Google and Facebook, How To Create A Financing Mechanism For The Repeatable Parts Of Your Business & Why We Need To Stop Celebrating Fundraises

May 10, 2019
Michele Romanow, Founder and CEO of Clearbanc, is revolutionizing startup funding by providing entrepreneurs with capital without requiring equity. She discusses why 40% of VC dollars flow to tech giants and argues against the current funding celebration culture. Michele advocates for innovative financing mechanisms tailored to repeatable revenue models, particularly for e-commerce. She emphasizes the importance of retaining control while navigating volatile customer acquisition costs and envisions a future where diverse entrepreneurs thrive.
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ANECDOTE

Michele's Journey to Clearbanc

  • Michele Romanow's entrepreneurial journey began with a caviar fishery, followed by e-commerce ventures.
  • Her experience with acquisitions and Dragon's Den highlighted the need for alternative funding for startups.
INSIGHT

The Ad Spend Problem

  • A significant portion of VC funding goes towards advertising on platforms like Google and Facebook.
  • This equates to giving away equity to these large companies, prompting the need for alternative financing.
ADVICE

Ideal Businesses for Clearbanc

  • Businesses with positive unit economics and high customer acquisition costs can benefit from revenue sharing.
  • This model works well for e-commerce, consumer apps, and even some B2B SaaS companies.
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