30: Ashu Garg, General Partner Foundation Capital on Enterprise Software Mega Trends, GTM Strategy & Pricing as an Evolving Process

Ashu Garg, (https://www.linkedin.com/in/ashugargvc/) General Partner Foundation Capital (https://foundationcapital.com/)   chats with Shripati Acharya (https://www.linkedin.com/in/shripatiacharya/) , Managing Partner Prime Venture Partners (https://primevp.in/) .Ashu was the General Manager for Microsoft's online advertising business and he led field marketing for the software business. Previously, Ashu was at McKinsey and Company helping technology companies scale their go to market efforts. Early in his career, Ashu founded one of the first search engines in Asia, set up Unilever's Nepal operations and led the marketing and pre-sales teams at Cadence. Ashu has a bachelor's degree from IIT New Delhi, an MBA from the Indian Institute of Management Bangalore where he received the President's gold medal.Time Stamps:3:30 Moving from senior role at Microsoft to Venture Capital Industry6:17 Investing areas Ashu finds interesting today9:54 How to avoid hitting the wall as SaaS company after first million-dollar12:03 Go to market strategies for SaaS company17:50 Figuring out the pricing for SaaS product24:31 What Ashu looks for in founders he invests in29:47 Ashu's advice to entrepreneursCheck out Ashu's Podcast B2B a Founder (https://podcasts.apple.com/us/podcast/b2b-a-ceo-with-ashu-garg/id1408145370) - the show about how to scale your enterprise startup and how to grow from founder to CEO.Read the complete transcript here (https://primevp.in/content/podcast/ashu-garg-general-partner-foundation-capital-enterprise-software-mega-trends-gtm-strategy-pricing-evolving-process/)Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/

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