MCP069: Micro-niching Your Podcast for Maximum Impact w/Carl Richards

Hey there! You're in for a fun time with today's #MeetCoolPeople episode. I had the pleasure of chatting with my friend Carl Richards, an expert who's got over 25 years of experience on the radio and stage, an international speaker, a podcast host, and so much more. I mean, he's even a TEDx speaker!

Carl is the founder and CEO of Podcast Solutions Made Simple, and he knows a thing or two about helping brands elevate their presence with world-class podcasts. We talked about where podcasting has been, where it's going, and how it can be a fantastic platform to share your message.

Here Are Our Key Takeaways:

• The Power of Audio: Carl drove home that audio quality is crucial. Even with all the tools at our disposal, bad audio can be really hard to fix. A good mic makes a big difference!
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• Start Small: You don’t need a fancy studio to get your podcast going. Start with the basics, like a decent USB mic, and build from there as your needs grow.
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• Know Your Why: Understanding the purpose of your podcast is essential. Whether you're in it to have fun or to boost your business, knowing your why will guide your content and investment decisions.
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• Niche Down: Today's podcast landscape allows us to focus on super-specific niches. Finding a smaller, engaged audience can be much more impactful than going broad.
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• Value First: Before thinking about monetization, focus on the value your podcast provides. It's about the connections and community you build along the way.

To connect with Carl be sure to check out his website at:

https://podcastsolutionsmadesimple.com/

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Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com