Open Market How AI Disruption Will Affect Advertising Jobs and Romanticizing the Open Web
Jun 18, 2025
Explore how AI is set to disrupt advertising jobs, especially for entry-level positions, sparking a debate on future opportunities and essential skills like emotional intelligence. Delve into the delicate balance between AI technology and creative integrity in advertising. Gain insights into the evolving digital landscape of the open web, where traditional models are challenged by engaging new formats. Finally, learn how companies are tackling issues of consumer trust while leveraging AI for better credibility and performance.
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AI Threatens Entry-Level Jobs
- AI could eliminate 50% of entry-level white-collar jobs within 1-5 years, causing significant labor disruption.
- This threatens traditional career pathways for industry leaders who start in entry-level roles.
Taste and Judgment Gain Importance
- Taste and judgment will become crucial as AI handles planning and optimization.
- Human roles will focus on curating and guiding AI to enhance marketing and media outcomes.
Human Sales Persist with Complexity
- Sales roles focused on human relationships will remain vital in complex enterprise deals.
- AI will reduce the need for sales in simpler, self-serve software transactions.