The Town with Matthew Belloni The Magical (and Profitable) World of Disney Cruises
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Jan 10, 2025 Robbie Whelan, a Wall Street Journal reporter and Disney expert, joins to explore the enchanting world of Disney Cruises. They discuss the growing popularity of these family-friendly vacations, especially after the pandemic. Whelan highlights Disney's unique approach of blending exceptional hospitality with immersive experiences on their private islands. The ambitious plans to double the cruise fleet by 2030 and the distinctive business model that builds brand loyalty set Disney apart in the cruise industry.
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Belloni's Cruise Experience
- Matt Belloni's family enjoyed their first Disney cruise, exceeding expectations.
- The guest services and kid-friendly entertainment were highlights.
Cruise Industry Boom
- The cruise industry is booming, with demand exceeding pre-pandemic levels.
- Experiential entertainment like cruises became even more popular after COVID restrictions.
Disney's Brand Power
- Disney cruises effectively leverage intellectual property for immersive branding.
- Long lines for character photos exemplify the brand's power.