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The Magical (and Profitable) World of Disney Cruises

The Town with Matthew Belloni

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Disney's Cruise Expansion Strategy

This chapter explores Disney's ambitious plan to double its cruise fleet by 2030, focusing on market penetration in Asia with the introduction of the Disney Adventure. It provides a detailed analysis of cruise economics, offers a price comparison with Royal Caribbean, and highlights the immersive Disney experience through unique dining and entertainment options.

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