#39 - Jon Taffer's Brilliant Advice for Building Repeat Business

There’s a YouTube clip that’s famous at this point in marketing circles. Perhaps you’ve seen it. Gary Vaynerchuk, marketing superstar and head of Vayner Media, hosts a show called Ask Gary Vee. It’s a call-in show, and each episode he has on a different co-host. Back in 2017 on Episode #257, Gary sat with Jon Taffer, the host of a TV show called Bar Rescue on the Paramount Network. Now, a young guy calls in with questions about how to promote his family’s barbecue restaurant, and what followed was four and a half minutes of absolute gold. I’ve linked to it above so if you’ve never watched it, go take the time to watch it now. In this week's episode we’re going to break it down, and talk about what it can mean for your restaurant.

Read Kevin Kelly's essay: 1,000 True Fans

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