FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

Coach’s Spotlight: Meet Alex Luis | S2:Ep5

Aug 15, 2025
In this engaging conversation, Alex Luis, owner of Algol Performance and a seasoned coach, shares his journey from a gym coach to a business owner. He discusses the art of blending rehab and performance training while tackling fitness myths bluntly. Alex emphasizes the significance of prioritizing multiple client goals and the invaluable human connection that comes from in-person coaching. Additionally, he reveals his use of a training app and AI tools to expand his reach and streamline services, all while inspiring clients to recognize their potential beyond limitations.
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ANECDOTE

Party Pepper Lesson

  • Alex ate a habanero and a serrano at a party and suffered intense heat despite milk and bread remedies.
  • He learned not to try to impress older people while intoxicated.
INSIGHT

Rehab Plus Performance Works

  • Alex blends rehab, prehab, and performance to get clients moving safely toward goals.
  • He emphasizes showing clients they aren’t defined by physical limitations to build confidence.
ADVICE

Call Out Bad Info Directly

  • Ask clients where they got dubious fitness info and challenge social media-sourced claims.
  • Present studies or your client evidence and plainly call out completely false claims as "bullshit."
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