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Show Notes

In this episode of Insights Unlocked, we sit down with Steve Portigal, a seasoned user researcher, author, and host of the Dollars to Donuts podcast, to discuss how the field of user research has evolved over the past 20 years. Steve shares his unique perspective on the significant changes that have shaped the industry, from the rise of in-house research teams to the impact of remote work on research methodologies. He also delves into the crucial difference between analysis and synthesis in research and offers practical advice for improving research outcomes. Whether you’re a new researcher or a seasoned expert, Steve’s insights will help you navigate the dynamic and sometimes challenging world of UX research.

Key Themes and Ideas:

1. The Growth of User Research:
2. Steve reflects on how user research has grown from a niche, obscure practice to a well-established community of professionals. This growth has led to increased knowledge sharing through conferences, books, meetups, and podcasts, creating a stronger foundation for collective learning and debate.
3. The Shift from Agencies to In-House Research Teams:
4. One of the biggest shifts Steve discusses is the transition from research being outsourced to agencies and consultants to now being managed by in-house teams. While this change has brought research closer to the core of business decisions, it has also altered the dynamics of advocacy and how researchers communicate findings within organizations.
5. The Impact of Remote Work and Research:
6. With the rise of remote work, especially during the pandemic, remote research has become the default method. While this has expanded opportunities for inclusion and collaboration, Steve cautions that the loss of in-person interactions may limit researchers' ability to fully understand user behaviors and experiences.
7. The Importance of Synthesis in Research:
8. Steve emphasizes the often-overlooked distinction between analysis and synthesis in research. While analysis involves breaking down information, synthesis requires recombining that data into new insights and frameworks that can drive innovation. Steve provides tips on how researchers can improve their synthesis process by allowing time for deeper exploration and collaboration.
9. Practical Advice for New Researchers:
10. For those new to the field, Steve encourages embracing the growing community of UX researchers. He suggests seeking mentorship, engaging in networking, and experimenting with different ways of participating in the community, whether through writing, podcasts, or small peer groups.
11. Looking Ahead: The Future of Research-Led Companies:
12. Steve offers a thought-provoking idea about the possibility of research-led companies emerging in the future. He imagines a world where research isn’t just a service within organizations but a driving force behind product and service innovation.

Episode Links:

• Steve Portigal’s Books: Interviewing Users and Doorbells, Danger, and Dead Batteries
• Dollars to Donuts Podcast
• Discount Code for Interviewing Users: Use "UNLOCKED" at checkout on Rosenfeld Media for 10% off
• Steve's Website
• LinkedIn