TED Talks Daily

3 ways your company's data can jump-start climate action | Massimo Russo

Mar 7, 2022
Massimo Russo, a data cooperation expert, discusses the transformative role of data in tackling climate change. He outlines three key strategies for companies to embrace data sharing, emphasizing its potential for creating smart cities and enhancing sustainability. Russo highlights the importance of collaboration across industries, overcoming fears of competitive disadvantage, and accelerating innovations in sectors like agriculture and energy. His insights reveal how united data efforts can lead to impactful climate solutions.
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INSIGHT

FOMA vs. Climate Action

  • Companies are hesitant to share data due to the fear of losing their competitive edge (FOMA).
  • Overcoming this fear is crucial for combating climate change effectively.
ANECDOTE

Data Sharing for Sustainability

  • Competing car companies shared detailed mapping data.
  • This allowed them to develop better truck routing solutions, reducing idling time and smog.
ADVICE

Unexpected Data Sources

  • Find unexpected data sources to develop sustainability solutions.
  • Look beyond your company's internal data for valuable insights.
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