It's no secret that deal cycles are getting longer. And part of the reason is because the seller hasn't adapted to the changes of the modern-day buyer. For example, buyers don't need to be bombarded with lots of information that they've already had access to. Instead, sellers should help buyers make sense of the information they have. Digital is also the core feature of buyers today. And someone who's understood this shift is Rory Sadler, CEO at Trumpet. He explains how microsites or 'pods' are helping to facilitate these changes.
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