The HeyCreator Show Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand
Sep 3, 2021
Pat Walls, founder of Starter Story, discusses the success of his brand through good SEO and user-generated content. He shares his mistakes, experiments, and lessons learned. He also talks about building a team and revenue models. The podcast explores the importance of qualified traffic, transitioning to a media company, focusing on meaningful work, generating diverse revenue streams, and building a scalable company.
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Starter Story's Humble Beginnings
- Pat Walls started Starter Story as an interview blog focused on entrepreneurs' transparent revenue stories.
- It began in 2017 after his initial partnership startups failed, evolving from interviews to a media company.
Think Week Changed Business Focus
- Pat took a burn-out driven road trip across the US to clear his mind and decided to focus fully on Starter Story.
- This 'think week' was pivotal in making Starter Story his primary business focus.
Focus Deeply, Avoid Distractions
- Avoid spreading yourself thin on multiple social platforms; focus deeply on one thing you enjoy.
- Concentrated work for fewer hours can be as productive as longer distracted periods.