The HeyCreator Show
Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand
Sep 3, 2021
Pat Walls, founder of Starter Story, discusses the success of his brand through good SEO and user-generated content. He shares his mistakes, experiments, and lessons learned. He also talks about building a team and revenue models. The podcast explores the importance of qualified traffic, transitioning to a media company, focusing on meaningful work, generating diverse revenue streams, and building a scalable company.
53:38
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Quick takeaways
- Focusing on the audience's needs and experimenting with content targeting business ideas and entrepreneurship questions helped Starter Story attract more users.
- Embracing the process of entrepreneurship, aligning long-term goals, and finding untapped opportunities within specific niches are essential for long-lasting success.
Deep dives
Building a Scalable Media Company
The podcast episode features a discussion with Pat Walls, the founder of Starter Story, where he shares insights into building a scalable media company. He emphasizes the importance of focusing on the audience and identifying their needs. By experimenting with content, specifically targeting business ideas and answering entrepreneurship questions, Starter Story was able to attract more users. Pat also discusses the value of user-generated content and utilizing data to guide content creation. Furthermore, he shares his vision of building a team that shares the same mission and scaling the company to offer diverse revenue streams, resembling media giants like Forbes or Business Insider.
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