On EP25 of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey talk with guest Justin Moore about the current creator economy landscape, strategies for engaging brands, and identifying problem companies. They discuss the standard operating procedure for sponsorship sales, the inefficiencies of the "spray and pray" approach to outreach, and how creators should navigate brands offering only gifts instead of payment. The conversation also covers gifting agencies, sponsorship packages, and pricing strategies. Justin shares his sales background and insights into the standard follower count a creator should have before pursuing sponsorships.

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