Earlier this year, Sahajan founder Lisa Mattam shared insights into her clinical testing strategy with Glossy, including the difference between clinical testing and consumer perception testing; the cost, challenges and complications that can arise with this sort of investment; and how she uses the results to market her line.
In today’s podcast episode, she breaks down all of this in more detail, including the challenges, cost and unseen hurdles.
But first, Glossy Beauty Podcast host Lexy Lebsack is joined by senior reporter Emily Jensen to discuss the news of the week. This includes the latest C-suite shuffles at Byredo and Kering, plus analysis of L’Oréal Group’s big #JoinTheRefillMovement refillability campaign that kicked off this week. It marks L’Oréal Group’s first global multi-brand, multi-category, multi-channel campaign — but is it a worthwhile investment?
The Glossy Beauty Podcast