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Audience 1st

How to Fuel Word of Mouth Referrals in the Cybersecurity Industry | John Gates

May 20, 2022
22:17
Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.

In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.

John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.

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