Surfing Corporate
The Delicate Art of Corporate Communications
Sep 30, 2021
Michelle Alban, VP of Communications, discusses the crucial role of corporate communications in managing reputation and employee communications. She shares insights on pitching stories to media, handling crises, and authenticity in communication. The podcast also delves into her military background, career success strategies, and navigating corporate communication challenges.
39:51
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Quick takeaways
- Corporate communications professionals act as 'professional spinners' to enhance company image.
- Authenticity and dedication are crucial in navigating crisis management and maintaining genuine communication strategies.
Deep dives
Corporate Communications Overview
Corporate communications plays a pivotal role in shaping a company's image and messaging for internal and external audiences. The department is described as 'professional spinners' who craft words to mitigate challenging situations and safeguard the organization's reputation. They ensure that company executives engage with media effectively and handle brand crises with finesse.
